Shell restyles its Ultra City

28 Nov 2013

On Friday 29 November, Shell launches its upgraded Shell Ultra City in Middleburg, Mpumalanga. The upgrade will see the first location in the Shell Ultra City network achieving new heights of success in the motorway market segment, introducing European and American style multi-branded food-courts such as Fego Caffe, Giramundo’s, Steers, Ocean Basket. Furthermore, a coffee offer in partnership with Vida e Caffe has been added to the Shell Select Store. Other features include state of the art stylish ablution facilities.

Shell and the LEGO Group launch a new Ferrari collection

15 Nov 2013

On 15 November Shell launches a new promotion in collaboration with Ferrari and the LEGO Group. South Africa will for the first time, see the introduction of a range of limited edition, buildable collectible Ferrari models made from bricks. The unique LEGO models and LEGO Minifigures are available at all Shell participating service stations.

Shell South Africa and SPAR South Africa announce SPAR Express Trial

14 Aug 2013

Shell South Africa and SPAR South Africa, today, Wednesday 14 August, launched an exciting and exclusive retail partnership in the forecourt convenience market. This partnership will see a “SPAR Express” store open its doors at Shell Lambton Gardens Service Station, in Wadeville, Gauteng in August 2013. This store will offer customers a 24-hour compact supermarket experience at a service station.

Performance fuel sponsor for Top Gear Festival Durban

13 Feb 2013

Shell South Africa today announced its continued sponsorship of the Top Gear Festival at the Moses Mabhida Stadium in Durban. Running from 15 to 16 June 2013, Shell is building on the success of last year’s event to make sure that visitors to the Top Gear Festival experience the premium Shell V-Power fuel’s performance promise in action.

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