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1Based on a survey with decision making staff from the Agriculture industry, commissioned by Shell and conducted by Edelman Intelligence.
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Off-Road Testing of Shell Differentiated Fuels and Lubricants
Title: Off-Road Testing of Shell Differentiated Fuels and Lubricants at DLG TestCenter Groß-Umstadt, Germany
Duration: 03:52
*****************************************************************************************
[Background music]
[Opening scene of the sun behind the DLG TestCenter, on the horizon]
[Scenes alternate between the DLG TestCenter and construction sites]
[Voice Over]
Every day off-road vehicles are being pushed to their limits.
[Scene of farm equipment driving underneath birds]
[Voice Over]
Operating long hours, and in extreme weather conditions, hence the choice of fuel and lubricant for your equipment plays a key role its efficiency and reliability and ultimately for the overall performance of your company.
[Scene of heavy-duty equipment in use on farms and construction sites followed by the DLG TestCenter seen from above]
[Voice Over]
Shell, in collaboration with DLG, a renown testing facility for over 100 years, set out to demonstrate the benefits of using Shell’s most advanced fuel and lubricants for heavy duty operations.
[Text Display]
MORE THAN 4 MONTHS
[Text Display]
600 HOURS
[Scene of DLG TestCenter scientist at work in the testing facility and heavy-duty machines in action]
[Voice Over]
After more than four months, and nearly 600 hours in real-world conditions, the testing has shown the combined, winning benefits to lower a fleets total cost of ownership.
[Scenes of computer analysis, field work, and workers assessing data on site.]
[Voice Over]
DLG tests the performance and efficiency of a tractor-
[Scenes of a tractor inside the testing facility undergoing evaluation]
[Voice Over]
-with the DLG PowerMix test procedure. Generally, leading global manufacturers use the DLG PowerMix procedure to test the quality and performance of their machines.
[Scenes of a tractors being run inside and outside of the DLG TestCenter]
[Voice Over]
The test frame and parameters have been designed by an independent expert commission, which DLG engineers strictly adhere to.
[Scenes of engineers evaluating and discussing test results to check their status]
[Voice Over]
Together with Shell, DLG have developed a testing program that combines a series of PowerMix tests to verify the quality of fuels and lubricants.
[Scenes of computer models, tractor wheels and parts being operated under testing conditions]
[Scene of a farm machine in operation across a dusty field]
We want to demonstrate product performance and benefits in real-world conditions. We’re testing our latest DYNAFLEX technology that we use in our Shell FuelSave Diesel and Diesel Extra and we’re comparing that against the standard diesels.
[Text displays]
HUW JONES
SHELL FUEL SCIENTIST
[Scenes of fuels being poured into test machines]
[Text displays]
SHELL FUELSAVE DIESEL
And over time the injectors get dirty, so the DYNAFLEX technology cleans the injectors by removing those deposits.
[Scenes of researchers examining machine parts in close detail]
[Text displays]
CLEAN-UP OF INJECTORS AND HIGHER ENGINE EFFICIENCY WITH SHELL FUELSAVE DIESEL WITH DYNAFLEX TECHNOLOGY
Additionally, we’ve included our premium lubricants: Shell Rimula, into our tests.
[Text displays]
MAXIMISING PRODUCTIVITY WITH SHELL RIMULA ENGINE OIL WITH DYNAMIC PROTECTION PLUS TECHNOLOGY
[Scenes of experiment beakers with test fuels and fuels being added to machines]
Our impartial test results have reviewed that the Shell Premium fuels and lubricants perform better than the standard products.
[Text displays]
STEFANO MASTROGIOVANNI MANAGING DIRECTOR DLG TESTSERVICE GMBH
[Scene of Shell Rimula bottles on display in front of a tractor]
[Voice Over]
After 50 hours of running Shell differentiated fuels, the dirty injectors were 100% clean from deposits.
[Scenes of tractor injectors being examined in the laboratory, and their close-up details]
[Voice Over]
This would help businesses benefit, from less downtime and maintenance costs
[Text displays]
2.7% FUEL ECONOMY*
>> LOWER FUEL AND OPERATING COSTS
*FROM PTO TESTING
[Voice Over]
The test demonstrated 2.7% fuel economy, which can ultimately lead to lower fuel and operating costs.
[Scenes of heavy-duty equipment being operated on location]
[Voice Over]
The vehicles also experienced 5.6% more load- pulling power, which means reliable equipment when needed most in peak times.
[Text displays]
5.6% MORE POWER*
>> RELIABLE EQUIPMENT WHEN YOU
NEED IT MOST
*FROM PTO TESTING
[Scenes of heavy-duty equipment being operated at the DLG TestCenter]
[Voice Over]
The combined premium fuels and lubricants testing delivered efficiency gain for tractors of 2.83 hectares more as a combined efficiency package.
[Text displays]
2.83 HECTARES MORE* FROM SHELL FUELSAVE
DIESEL AND PREMIUM SHELL LUBRICANTS
>> EFFICIENCY PACKAGE
**FROM POWERMIX TESTING
[Scenes of heavy-duty equipment being operated at the DLG TestCenter and on location]
Results have confirmed that our modern fuels and lubricants reduce total cost of ownership.
The Shell project has been a good opportunity for the DLG TestCenter, because we tested 1000s of test cycles PowerMix with tractors, but now we also tested for fuels and lubricants.
[Scenes of heavy-duty equipment being operated at the DLG TestCenter]
Testing and demonstrating is very important to Shell, because we want to show our products deliver benefits to our customers.
[Scenes of DLG TestCenter researchers applying the quality-seal sticker to Shell products]
[Text displays]
DOWNLOAD THE FULL REPORT AT WWW.DLG-TEST.COM
[Scenes of hands shaking and researchers leaving]
[Voice Over]
DLG PowerMix The Platinum Standard for Tractor and Inputs tests
[Text displays]
THE PLATINUM STANDARD FOR TRACTOR AND INPUTS TESTS
[Text displays]
* FROM PTO TESTING
** FROM POWERMIX TESTING
[Closing scene of the DLG logo next to Shell logo]
I use Shell Diesel on my entire fleet. The quality of the fuel is outstanding, especially on the new generation common rail computerised machinery*.
*Customer statement. As experienced by customer rather than Shell protocols. Compared to regular diesel without fuel economy formula. Customer benefits vary according to type of operations, vehicles, driving conditions and driving style.
Reliable fuel quality and advice on staff and operations safety, building on our health and safety standards.
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Take advantage of our technical expertise to make the most of your fuel - from product training and operations assessment to tailored energy recommendations.
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