Redefining clean

Title: The importance of a clean engine
Subtitle: Leading Fuel innovation

Duration: 3:48 minutes

Description:

Explaining the benefits of IDID of Shell FuelSave Diesel

{ The importance of a clean engine } Transcript

[Shell Logo appears on the screen. The logo fades.]

{Voice over}

The current dynamic market environment is putting the performance of businesses and their assets to the test.

[High angle wide shot of an industrial estate – on a sunny day – with three different businesses in it. Each has its vehicles parked outside: a row of tractors, a row of lorries and row of dump trucks are visible]

{Voice over} 

Your vehicles and equipment are your livelihood, and in order to thrive, you need to look after them so that they remain reliable, even under the harshest conditions.

[Crane down towards the dump trucks. As we get closer to them, the sunlight catches the windscreen one of them, creating a lens flare, which points towards the front of the vehicle where the engine is.]

[The vehicle fades out leaving a 3D modern engine suspended in midair.]

{Voice over}

Driven by the need to improve operating efficiency and reduce emissions, diesel engines are constantly advancing. And these sophisticated systems require additional protection and care so they can perform at their best.

[We zoom in to reveal a section of the whole combustion system in midair as it’s operating.]

{Voice over}

Fuel choice is paramount to protecting the complex components in modern diesel engines.

[We see the anatomy of a FUEL INJECTOR suspended in midair as it's operating at high speed. ]

{Voice over}

At the heart of the engine is a critical element: the FUEL INJECTOR of the high-precision fuel-injection system. It operates at a level of pressure that was unheard of a few years ago.

[It breaks apart – in a slow motion explosion – into an array of its constituent parts: nozzle; nozzle housing; needle; rod & spring; sleeve & locating pins; injector body; command piston; solenoid; control valve; control valve spring & washer. ]

{Voice over}

Over time, deposits can build up on injector nozzles. Deposits can also build up in various places INSIDE THE FUEL INJECTOR: on the INJECTOR NEEDLE, the COMMAND PISTON, the CONTROL VALVE and the CONTROL VALVE SPRING & WASHER.

[The INJECTOR NEEDLE, COMMAND PISTON, CONTROL VALVE and the CONTROL VALVE SPRING & WASHER become partly spoiled with a WHITE substance.]

{Voice over}

These deposits are called INTERNAL DIESEL INJECTOR DEPOSITS… hidden enemies more common and serious than they may seem.

IDIDs can be sticky, waxy, or lacquer-like.

IDIDs can impact the movement of the INJECTOR NEEDLE and the flow of fuel

[Cut to the anatomy of a FUEL INJECTOR system suspended in midair as it's operating. Movement of the INJECTOR NEEDLE slows as the deposits restrict movement.]

{Voice over}

And this can have a significant, often unexpected impact on the performance of the injection system, the engine…

[Cut back to the whole combustion system, this time showing all of the cylinders but with vibration and audible misfiring. ]

[Crane down from a Birdseye view of a quarry to a wide shot of a DUMP TRUCK against aforeboding sky of dark clouds as the sun is setting. There’s a pile of rubble in it, and a large pile of rubble and a digger next to it. ]

{Voice over}

and, in turn, your vehicle. Because IDIDs build up inside the injector and are not visible upon standard injector inspection, it’s important to know and understand the common symptoms associated with them.

[A high angle shot of the front of the DUMP TRUCK from the top of a steep incline. The vehicle is stationary at first and then moves up incline in the quarry towards the camera position.]

{Voice over}

Some can be sudden and unexpected, such as difficulty starting the cold engine…

[As the vehicle begins moving upwards, the engine gets louder.]

{Voice over}

Others can show up gradually, such as rough idling, increased engine noise and vibration.

If not addressed, IDIDs can cause a number of fleet- and business-related challenges, disrupting your operations and generating unnecessary costs:

[A flashing RED warning light appears on the screen.]

[Pan up to reveal a clear blue sky,]

[The various impacts appear – one at a time before fading – as animated text (see captions) on different parts of the screen.]

{Voice over}

Impacts on your business from IDIDs can include:

Unplanned downtime and maintenance costs.

Injector replacement or refurbishment.

Reduced vehicle reliability.

Worsening emissions from impaired combustion.

And, in the worst cases, engine failure and vehicle breakdown.

[Cut to the anatomy of a FUEL INJECTOR system suspended in midair as it's operating. ]

{Voice over}

So what can you do to keep your engines and vehicles in optimum operating condition so they can drive your business forward?

[The slow movement of the soiled INJECTOR NEEDLE becomes fast again as Shell FuelSave Diesel – shown as yellow balls suspended in liquid – moves through the FUEL INJECTOR, cleaning the soiled INJECTOR NEEDLE, which gradually gets cleaned up.]

{Voice over}

Choose Shell FuelSave Diesel with its new, dual- action detergent technology. Shell FuelSave Diesel now contains a brand new unique formula for deeper cleaning action. It’s especially designed to tackle the hidden enemies of your injection system and engines, like IDIDs.

New Shell FuelSave Diesel actively removes injector nozzle deposits and the hidden IDIDs with regular use and prevents future build-up, making it suitable for both older and newer vehicles.

[A clear and blue as the animated text appears and then disappears (see 160-190)

{Voice over}

With the deeper cleaning action of our new fuel, you could benefit from:

Better fuel economy.

Smooth engine start and reliable vehicle performance.

Protection against injector sticking or malfunction.

And less engine noise and vibration.

[Pan down to a full DUMP TRUCK, kissed by the early rays of light from the rising sun, sets off, taking the last of the large pile of rubble.]

{Voice over}

So all in all, you could benefit from lower operating costs and healthier engines, to help boost your business.

[As it moves away, we can see the sun slowly rising.]

[Fade out to Shell logo.]

Title: The importance of a clean engine
Subtitle: Leading Fuel innovation

Duration: 3:48 minutes

Description:

Explaining the benefits of IDID of Shell FuelSave Diesel

{ The importance of a clean engine } Transcript

[Shell Logo appears on the screen. The logo fades.]

{Voice over}

The current dynamic market environment is putting the performance of businesses and their assets to the test.

[High angle wide shot of an industrial estate – on a sunny day – with three different businesses in it. Each has its vehicles parked outside: a row of tractors, a row of lorries and row of dump trucks are visible]

{Voice over} 

Your vehicles and equipment are your livelihood, and in order to thrive, you need to look after them so that they remain reliable, even under the harshest conditions.

[Crane down towards the dump trucks. As we get closer to them, the sunlight catches the windscreen one of them, creating a lens flare, which points towards the front of the vehicle where the engine is.]

[The vehicle fades out leaving a 3D modern engine suspended in midair.]

{Voice over}

Driven by the need to improve operating efficiency and reduce emissions, diesel engines are constantly advancing. And these sophisticated systems require additional protection and care so they can perform at their best.

[We zoom in to reveal a section of the whole combustion system in midair as it’s operating.]

{Voice over}

Fuel choice is paramount to protecting the complex components in modern diesel engines.

[We see the anatomy of a FUEL INJECTOR suspended in midair as it's operating at high speed. ]

{Voice over}

At the heart of the engine is a critical element: the FUEL INJECTOR of the high-precision fuel-injection system. It operates at a level of pressure that was unheard of a few years ago.

[It breaks apart – in a slow motion explosion – into an array of its constituent parts: nozzle; nozzle housing; needle; rod & spring; sleeve & locating pins; injector body; command piston; solenoid; control valve; control valve spring & washer. ]

{Voice over}

Over time, deposits can build up on injector nozzles. Deposits can also build up in various places INSIDE THE FUEL INJECTOR: on the INJECTOR NEEDLE, the COMMAND PISTON, the CONTROL VALVE and the CONTROL VALVE SPRING & WASHER.

[The INJECTOR NEEDLE, COMMAND PISTON, CONTROL VALVE and the CONTROL VALVE SPRING & WASHER become partly spoiled with a WHITE substance.]

{Voice over}

These deposits are called INTERNAL DIESEL INJECTOR DEPOSITS… hidden enemies more common and serious than they may seem.

IDIDs can be sticky, waxy, or lacquer-like.

IDIDs can impact the movement of the INJECTOR NEEDLE and the flow of fuel

[Cut to the anatomy of a FUEL INJECTOR system suspended in midair as it's operating. Movement of the INJECTOR NEEDLE slows as the deposits restrict movement.]

{Voice over}

And this can have a significant, often unexpected impact on the performance of the injection system, the engine…

[Cut back to the whole combustion system, this time showing all of the cylinders but with vibration and audible misfiring. ]

[Crane down from a Birdseye view of a quarry to a wide shot of a DUMP TRUCK against aforeboding sky of dark clouds as the sun is setting. There’s a pile of rubble in it, and a large pile of rubble and a digger next to it. ]

{Voice over}

and, in turn, your vehicle. Because IDIDs build up inside the injector and are not visible upon standard injector inspection, it’s important to know and understand the common symptoms associated with them.

[A high angle shot of the front of the DUMP TRUCK from the top of a steep incline. The vehicle is stationary at first and then moves up incline in the quarry towards the camera position.]

{Voice over}

Some can be sudden and unexpected, such as difficulty starting the cold engine…

[As the vehicle begins moving upwards, the engine gets louder.]

{Voice over}

Others can show up gradually, such as rough idling, increased engine noise and vibration.

If not addressed, IDIDs can cause a number of fleet- and business-related challenges, disrupting your operations and generating unnecessary costs:

[A flashing RED warning light appears on the screen.]

[Pan up to reveal a clear blue sky,]

[The various impacts appear – one at a time before fading – as animated text (see captions) on different parts of the screen.]

{Voice over}

Impacts on your business from IDIDs can include:

Unplanned downtime and maintenance costs.

Injector replacement or refurbishment.

Reduced vehicle reliability.

Worsening emissions from impaired combustion.

And, in the worst cases, engine failure and vehicle breakdown.

[Cut to the anatomy of a FUEL INJECTOR system suspended in midair as it's operating. ]

{Voice over}

So what can you do to keep your engines and vehicles in optimum operating condition so they can drive your business forward?

[The slow movement of the soiled INJECTOR NEEDLE becomes fast again as Shell FuelSave Diesel – shown as yellow balls suspended in liquid – moves through the FUEL INJECTOR, cleaning the soiled INJECTOR NEEDLE, which gradually gets cleaned up.]

{Voice over}

Choose Shell FuelSave Diesel with its new, dual- action detergent technology. Shell FuelSave Diesel now contains a brand new unique formula for deeper cleaning action. It’s especially designed to tackle the hidden enemies of your injection system and engines, like IDIDs.

New Shell FuelSave Diesel actively removes injector nozzle deposits and the hidden IDIDs with regular use and prevents future build-up, making it suitable for both older and newer vehicles.

[A clear and blue as the animated text appears and then disappears (see 160-190)

{Voice over}

With the deeper cleaning action of our new fuel, you could benefit from:

Better fuel economy.

Smooth engine start and reliable vehicle performance.

Protection against injector sticking or malfunction.

And less engine noise and vibration.

[Pan down to a full DUMP TRUCK, kissed by the early rays of light from the rising sun, sets off, taking the last of the large pile of rubble.]

{Voice over}

So all in all, you could benefit from lower operating costs and healthier engines, to help boost your business.

[As it moves away, we can see the sun slowly rising.]

[Fade out to Shell logo.]

Title: The importance of a clean engine
Subtitle: Leading Fuel innovation

Duration: 4:00 minutes

Description:

Explaining the overall benefits of Shell FuelSave Diesel: Injector cleanliness, Corrosion, Dehazing, Antifoam

{ The importance of a clean engine } Transcript

[Shell Logo appears on the screen. The logo fades.]

The importance of a clean engine

Leading Fuel innovation

{Voice over}

The current dynamic market environment is putting the performance of businesses and their assets to the test.

[High angle wide shot of an industrial estate – on a sunny day – split into two parts. Outside the first part is a row of parked freight lorries. We zoom in and fly over the lorries.]

{Voice over}

Your vehicles and equipment are your livelihood, and in order to thrive, you need to look after them so that they remain reliable, even under the harshest conditions

[Cut back to high angle shot and zoom in to the other section before entering one of the buildings to see a row of parked dump trucks]

{Voice over}

Driven by the need to improve operating efficiency and reduce emissions, diesel engines are constantly advancing. And these sophisticated systems require additional protection and care so they can perform at their best; therefore, fuel choice is key.

[Focus on one truck as it fades out leaving a 3D modern engine suspended in midair.]

{Voice over}

There are five essential areas where Shell FuelSave Diesel can help to meet your business challenges. These are: MORE TORQUE, BETTER FUEL ECONOMY, VEHICLE RELIABILITY, CORROSION PROTECTION and FASTER AND CLEANER REFUELLING.

Let’s consider the first 2 of these areas, by heading into the heart of the engine…

[We zoom in to reveal a section of the whole combustion system in midair as it’s operating.]

[Focus on the fuel injector]

[We see a FUEL INJECTOR suspended in midair as it's operating at normal speed.]

{Voice over}

Here we find a critical element: the FUEL INJECTOR, which operates at a level of pressure that was unheard of a few years ago.

[Show close up of a nozzle as it becomes caked in dirt that partially blocks some of the holes.]

{Voice over}

Over time, deposits can build up on the nozzles of fuel injectors, impairing fuel spray and leading to inefficient combustion.

[Zoom out to show an uneven spray pattern.]

[Show a dump truck struggling to drive uphill in a quarry with a full load.]

{Voice over}

This in turn decreases fuel efficiency, and therefore increases fuel consumption and tailpipe CO2 emissions. It can also lead to increased black smoke and reduced vehicle power when you need it most.

[Cut to the dump trucks parked in the building. They are dirty from use.]

{Voice over}

Over time and across a fleet of vehicles, the impact on your business could be significant.

[Show the fuel moving into and out of the fuel injector ]

{Voice over}

The advanced, deep cleaning technology in Shell FuelSave Diesel is designed to get to work from the first tankful to clean fuel injectors and then keep them clean.

[Shot of freight lorry driving in the middle lane of a motorway in the Swiss Alps.]

{Voice over}

Through this powerful action, Shell FuelSave Diesel helps to improve fuel economy and recover lost power, so you can get more out of your vehicle.

[Cut to a wide shot of a Dump truck stranded half way up a hill in a quarry. Fly around the vehicle slowly.]

{Voice over}

The third key performance area is VEHICLE RELIABILITY.

[Zoom in as the vehicle fades leaving the fuel tank suspended in midair. Part of it becomes translucent showing that the light- yellow fuel inside the tank is contaminated with particles of brown organic matter.]

{Voice over}

When bio-components are used, the fuel can degrade and sludge can build up, leading to reduced vehicle reliability and higher operating costs.

[The fuel in the tank changes to a slightly darker colour and the brown organic matter mostly disappears.]

{Voice over}

Shell FuelSave Diesel helps to improve oxidation stability and keep fuel more stable in the presence of bio-components while its dehazing action enables good water separation and easier housekeeping.

[Cut shot of dump truck exiting a cloud of dust as it drives at full speed uphill with a full load.]

{Voice over}

So, Shell FuelSave Diesel is designed for peace of mind, helping to ensure your vehicle’s performance, even in the most challenging environments.

[Zoom in from wide shot of lorry on motorway (from EGR film). Vehicle fades except for the fuel tank (and the pipes feeding in and out of it), half of which becomes translucent as we zoom in to a close-up view of the tank, which is half full of regular diesel.]

{Voice over}

The fourth key performance area is CORROSION PROTECTION.

[Corrosion appears inside parts of the tank and pipes.]

{Voice over}

In the presence of water and oxygen, rust can form on metal parts.

[Cut to a new, empty tank that has a matte surface with no erosion. As the tank fills up with SFSD, a thin translucent/shiny layer appears on the surface.]

{Voice over}

To help prevent this, Shell FuelSave Diesel is formulated for corrosion protection, by forming a protective layer on metal surfaces. This contributes to reduced maintenance and reduced risk of breakdown.

[Zoom out of the fuel tank to reveal a wide shot of the lorry, which is now in a filling station.]

{Voice over}

The fifth key performance area is FASTER AND CLEANER REFUELLING.

[Two fuel pump counters – one branded as shell fuel save diesel, the other as regular diesel – next to each other.]

{Voice over}

Shell FuelSave Diesel’s anti-foam agent reduces refuelling time and the risk of spillage,

[Translucent view of the tank and zoom in showing the regular light yellow fuel falling into the tank from above. It’s foaming a lot and not rising towards the camera

helping you to minimise the time at the pump when your vehicle is not on the road, delivering its cargo.

[The two fuel pump counters are moving at the normal pace until the unbranded one (regular fuel) suddenly stops at 360 litres, while the Shell FuelSave Diesel goes up to 400 litres]

[A full DUMP TRUCK, kissed by the early rays of light from the rising sun, sets off, taking the last of the large pile of rubble.]

{Voice over}

So all in all, you could benefit from:

Lower fuel and operating costs

Better vehicle reliability

[Cut to a fixed shot – camera attached to the side of the lorry – as it’s moving on a now empty motorway. ]

{Voice over}

And reduced down and idle time,

to help boost your business.

[Fade out to Shell logo + sound of Shell]