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South Africa

Shell Franchising

Shell has been active in South Africa since 1902 and has played an important role in the country, not only as a premier oil company, but also as a committed corporate citizen and change agent.

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Man smiling while washing car windshield

Serving our customers with a smile

Shell Franchising

shell fuel station

The Home of VPower

Shell Franchising

Shell is committed to the empowerment of Historically Disadvantaged South Africans and in this regard, we have formulated a retailer recruitment process and a business support programme designed to accelerate the development of these entrepreneurs.

Shell South Africa’s commitment to transform its business to reflect a retailer profile that represents the demographics of our country remains an imperative priority for us.

Franchising at Shell

We require the highest calibre of retailers that possess the necessary professional skills, business knowledge, enthusiasm and demonstrate commitment. Shell, in return will also support to help grow your business.

Smiling Shell Staff

Brand Ambassadorship

  • Subscribes and advocates for the core Shell values;
  • Strong personal value system that they use to direct their life and business;
  • Hands on operator (run a fuel station on a full time basis);
  • HSSE passion and leadership;
  • Passion and respect for the brand and retail business
Smiling Shell Staff

Profile

  • South African citizen;
  • Preference will be given to black (As defined in the BEE Act) candidates;
  • Male and Female, however preference will be given to black female candidates;
  • Meets the Shell Anti Bribery and Corruption and Integrity Due Diligent compliance requirements and verification;
  • Must contribute your own cash of at least R1,000,000 or 15% of the business price—whichever is higher.
Smiling Shell Staff

Entrepreneur

  • Must have practical business experience – corporate at SENIOR Management Level or running a business of atleast 5 years; Business with over R1 million rand annual revenue
  • Entrepreneurial/Innovative/Attention to detail and willingness to work long hours;
  • Critical understanding of retail economics and the petroleum industry/financially literate;
  • Passion for customers, energising teams to deliver in a high pressure and issues driven environment;
  • Leadership
  • Disciplined and committed – has business operating principles and use them to deliver results consistently.
  • Retail experience preferred

Process summary:

  • Application online
  • Pre-screening Assessment
  • Panel Interview
  • ABC & IDD verification
  • Business Plan Presentation
  • Appointment
  • Training
  • Place on site