Shell is committed to the empowerment of Historically Disadvantaged South Africans and in this regard, we have formulated a retailer recruitment process and a business support programme designed to accelerate the development of these entrepreneurs.

Shell South Africa’s commitment to transform its business to reflect a retailer profile that represents the demographics of our country remains an imperative priority for us.

Franchising at Shell

We require the highest calibre of retailers that possess the necessary professional skills, business knowledge, enthusiasm and demonstrate commitment. Shell, in return will also support to help grow your business.

Smiling Shell Staff

Brand Ambassadorship

  • Subscribes and advocates for the core Shell values;
  • Strong personal value system that they use to direct their life and business;
  • Hands on operator (run a fuel station on a full time basis);
  • HSSE passion and leadership;
  • Passion and respect for the brand and retail business


  • South African citizen;
  • Preference will be given to black (As defined in the BEE Act) candidates;
  • Male and Female, however preference will be given to black female candidates;
  • Meets the Shell Anti Bribery and Corruption and Integrity Due Diligent compliance requirements and verification;
  • Must bring a personal contribution towards the purchase of the business of atleast R500 000
Smiling Shell Staff
Smiling Shell Staff


  • Must have practical business experience – corporate at SENIOR Management Level or running a business of atleast 5 years; Business with over R1 million rand annual revenue
  • Entrepreneurial/Innovative/Attention to detail and willingness to work long hours;
  • Critical understanding of retail economics and the petroleum industry/financially literate;
  • Passion for customers, energising teams to deliver in a high pressure and issues driven environment;
  • Leadership
  • Disciplined and committed – has business operating principles and use them to deliver results consistently.
  • Retail experience preferred

How to apply?

To *become a Shell Retailer Click “Apply Now” and follow the directions on your screen to complete the application. It will take approximately 30 minutes to complete the form! Good Luck!

* Conditions Apply and Assessment Process will be followed for all applicants. This application does not guarantee all/any applicants a Retail Site.


Process summary:

  • Application online
  • Pre-screening Assessment
  • Panel Interview
  • ABC & IDD verification
  • Business Plan Presentation
  • Appointment
  • Training
  • Place on site