Our aim is to meet the energy needs of society, in ways that are economically, socially and environmentally safe and responsible, now and in the future. Shell has played an important role in the country, not only as a premier oil company, but also as a committed corporate citizen and change agent. We have a nationwide Retail network of strategically located service stations, offering our customers a variety of fuels products, convenience retailing as well as friendly service.


Shell is committed to the empowerment of Historically Disadvantaged South Africans and in this regard, we have formulated a recruitment process and a business support programme designed to accelerate the development of these entrepreneurs.

Shell South Africa’s commitment to transform its business to reflect a retailer profile that represents the demographics of our country remains an imperative priority for us.

Our BBBEE policy and business support programme continue to support and facilitate access to ownership, skills transfer, enterprise development and all essential pillars of this piece of legislation. It is in line with that thought that we are giving consideration to Historically Disadvantaged South Africans to operate Shell’s service stations whenever opportunities become available.

The key driver for transformation in our organization and of particular note to retail is to ensure that we do not only comply with the rules and regulations governing the industry in this area, but we seek to own and occupy a leadership position on transformation.

Our transformation objectives are

  • To support the transformation objectives in line with the industry code of practice
  • To promote economic participation of all citizens of our country
  • To have a retail network that reflects the demographics of South Africa
  • To create a culture of economic inclusivity.

Our Values

Our core values of Honesty, Integrity and Respect for people form the basis of the Shell General Business Principles. We believe in the fundamental importance of trust, openness, teamwork, professionalism and pride in what we do. We aim to have a Health, Security, Safety, the Environment (HSSE) and Social Performance (SP) performance we can be proud of, to earn the confidence of customers, shareholders and society at large, to be a good neighbour and to contribute to sustainable development.

Franchising at Shell

We require the highest calibre of retailers that possess the necessary professional skills, business knowledge, enthusiasm and demonstrate commitment. Shell, in return will also support to help grow your business.

Key attributes of Shell fuel station retailer:

Brand Ambassadorship

Brand Ambassadorship
  • Subscribes and advocates for the core Shell values;
  • Strong personal value system that they use to direct their life and business;
  • Hands on operator (run a fuel station on a full time basis);
  • HSSE passion and leadership;
  • Passion and respect for the brand and retail business.


placing hands on each other
  • South African citizen;
  • Preference will be given to black (As defined in the BEE Act) candidates;
  • Male and Female, however preference will be given to black female candidates;
  • Meets the Shell ABC and IDD compliance requirements and verification;
  • Must bring a personal contribution towards the purchase of the business.


gifts on the table
  • Must have practical business experience – corporate or running a business;
  • Entrepreneurial/Innovative/Attention to detail and willingness to work long hours;
  • Critical understanding of retail economics and the petroleum industry/financially literate;
  • Passion for customers, energising teams to deliver in a high pressure and issues driven environment;
  • Leadership
  • Disciplined and committed – has business operating principles and use them to deliver results consistently.

How to apply?

  1. Log on to our webpage.
  2. Browse sites available per province (9 provinces) – you can apply for one site at a time until you get a final response about your application ,only then you can apply for the next available site.
  3. If you find a site you would like to apply for, click ‘Apply online‘ at the end of the advert and fill in the application form. If you have not sent through your application via our webpage prior to this application, you would need to apply as a New user by selecting the ‘New user registration' option. You will only need to fill out the full application form once.
  4. If you have already sent through your application via our webpage prior to this application, just click ‘Existing user‘ on the form and you do not have to fill out an application form again.

No sites available to apply for?

Register Your Profile


Process summary:

  • Interview & Assessment
  • ABC & IDD verification
  • Business Plan Presentation
  • Appointment
  • Training
  • Place on site



Supporting your Success

Our Retailer Training Programme ensures that candidates are equipped with the necessary skills to successfully operate a service station. A further tailored support programme is available for retailers under the Transformation profile who will receive 5 years of business mentoring and coaching.