{"organism":"Page","children":[{"organism":"Container.Raw","children":[{"organism":"Metadata","model":{"title":"Shell and the LEGO Group launch a new Ferrari collection","text":"\u003Cp\u003EOn 15 November Shell launches a new promotion in collaboration with Ferrari and the LEGO Group. South Africa will for the first time, see the introduction of a range of limited edition, buildable collectible Ferrari models made from bricks. The unique LEGO models and LEGO Minifigures are available at all Shell participating service stations.\u003C/p\u003E\n","links":[{"name":"Shell and the LEGO Group launch a new Ferrari collection","value":"https://www.shell.co.za/media/2013-media-releases/shell-lego-ferrari-launch.html"}],"date":"2013-11-15T11:36:46Z"},"id":"/content/shell/countries/south-africa/en_za/media/2013-media-releases/shell-lego-ferrari-launch/jcr_content/root/metadata"},{"organism":"ContentOwner","model":{},"id":"/content/shell/countries/south-africa/en_za/media/2013-media-releases/shell-lego-ferrari-launch/jcr_content/root/contentowner"},{"organism":"Container.Header","children":[{"organism":"Container.Raw","ref":"https://www.shell.co.za/_jcr_content/root/header/inherited.model.json","id":"/content/shell/countries/south-africa/en_za/media/2013-media-releases/shell-lego-ferrari-launch/jcr_content/root/header/inherited","model":{}},{"organism":"Breadcrumb","model":{"links":[{"name":"Home","value":"https://www.shell.co.za/"},{"name":"Media","value":"https://www.shell.co.za/media.html"},{"name":"2013 Media Releases","value":"https://www.shell.co.za/media/2013-media-releases.html"},{"name":"Shell and the LEGO Group launch a new Ferrari collection","value":"https://www.shell.co.za/media/2013-media-releases/shell-lego-ferrari-launch.html"}]},"id":"/content/shell/countries/south-africa/en_za/media/2013-media-releases/shell-lego-ferrari-launch/jcr_content/root/header/breadcrumb"}],"id":"/content/shell/countries/south-africa/en_za/media/2013-media-releases/shell-lego-ferrari-launch/jcr_content/root/header","model":{}},{"organism":"Container.Main","children":[{"organism":"Container.Section","children":[{"organism":"PageHeader.Date","color":"inherited","model":{"title":"Shell and the LEGO Group launch a new Ferrari collection","text":"\u003Cp\u003EOn 15 November Shell launches a new promotion in collaboration with Ferrari and the LEGO Group. South Africa will for the first time, see the introduction of a range of limited edition, buildable collectible Ferrari models made from bricks. The unique LEGO models and LEGO Minifigures are available at all Shell participating service stations.\u003C/p\u003E\r\n\r\n\r\n","date":"2013-11-15T11:36:46Z"},"id":"/content/shell/countries/south-africa/en_za/media/2013-media-releases/shell-lego-ferrari-launch/jcr_content/root/main/section/page-header"},{"organism":"PromoSimple.Text","id":"/content/shell/countries/south-africa/en_za/media/2013-media-releases/shell-lego-ferrari-launch/jcr_content/root/main/section/text","model":{"text":"\u003Cp\u003EThe new Shell promotion introduces six exclusive LEGO models that are based on some of the most iconic vehicles in Ferrari’s motoring history. This exciting promotion brings together three of the most global brands in the world and celebrates over 60 years of passion for performance between Shell and Ferrari.\u003C/p\u003E\n\u003Cp\u003ESpanning decades of motoring heritage – covering truck, road and track vehicles – the models designed by LEGO Group illustrate the innovative and passionate nature of the Shell technical partnership with Ferrari. “This campaign perfectly represents the joint passion for performance and innovation that Shell and Ferrari stand for whilst incorporating the fun and imaginative nature of LEGO products. Whether they are fans of Ferrari, motorsport, or LEGO bricks, we think these toys will prove an exciting reward for our customers,” says Debbie Foley, Marketing Manager, Retail Marketing.\u003C/p\u003E\n\u003Cp\u003ECustomers will be able to buy the six LEGO models exclusively at Shell service stations across South Africa from 15 November. The Minifigure pack will only be available at Shell Ultra Cities.\u003C/p\u003E\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/countries/south-africa/en_za/media/2013-media-releases/shell-lego-ferrari-launch/jcr_content/root/main/section/text_886395284","model":{"title":"First in LEGO history","text":"\u003Cp\u003EFeaturing the smallest micro-propelled motor ever produced by LEGO Group, the unique range represents the first time in the Danish toy company’s history that any vehicles this size will have powered wheels. The limited edition Ferrari models are capable of performing a minimum of 300 pulls, propelling a 30g vehicle a minimum of 2 metres. In addition to the Ferrari models, Shell has worked with LEGO Group to design three unique LEGO Minifigures.\u003C/p\u003E\r\n\u003Cp\u003EShell and LEGO Group worked on the development of the mini-motor for over 18 months and it embodies the spirit of technological innovation and improved performance that is at the heart of Shell V-Power fuels. The ‘micro-propulsion’ motor is powerful enough to drive each pocket sized vehicle at high speed, making them ready to race wherever you are!\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/countries/south-africa/en_za/media/2013-media-releases/shell-lego-ferrari-launch/jcr_content/root/main/section/text_377061807","model":{"title":"The Cars","text":"\u003Cp\u003EShell and LEGO Group have created six of the most enigmatic and unique models associated with Ferrari racing. The models included in the promotion are:\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EFerrari F150° Italia –\u003C/strong\u003E A LEGO Group reproduction of the race winning 2011 F1™ car includes the options to change the livery to that of either Felipe Massa or Fernando Alonso\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EScuderia Ferrari Truck –\u003C/strong\u003E The familiar transport truck is a key part of the Ferrari motor racing team and brings another dimension to the exclusive model collection. The LEGO version of the cab has been carefully designed to include realistic details on the lights, radiator and front grilles\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EFerrari 250 GT Berlinetta passo corto (SWB) –\u003C/strong\u003E A real legend of the motoring world; not only one of the most beautiful vehicles ever created, but also the first Ferrari road car to use disc brakes. Its distinctive round headlights work seamlessly in LEGO bricks, mirroring the beauty of the original\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EFerrari F40 –\u003C/strong\u003E One of the most recognisable sports cars of all time. Its classic aerodynamic form and distinctive square rear spoiler are both instantly identifiable and are translated perfectly with LEGO bricks\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EFerrari FXX –\u003C/strong\u003E The latest high-performance racing evolution of the Ferrari Enzo, one of the most powerful cars in the world. The LEGO version comes in black livery and reflects much of the Ferrari FXX’s sleek styling\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EFerrari 458 Italia –\u003C/strong\u003E Arguably the most iconic car in the current Ferrari range, making it a natural choice to be part of this promotion. The LEGO Group have pulled out all the stops to reproduce its signature details from a triple exhaust to multi-LED front lights to create an authentic and exciting toy\u003C/p\u003E\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/countries/south-africa/en_za/media/2013-media-releases/shell-lego-ferrari-launch/jcr_content/root/main/section/text_2146112860","model":{"title":"About Shell V-Power Nitro+","text":"\u003Cp\u003EShell V-Power Nitro+ Petrol and Shell V-Power Nitro+ Diesel are unique premium fuels formulated to deliver improved performance through advanced technology. Shell V-Power fuels’ formulations designed to help your engine perform to its potential – whatever car you drive. Inspired by our technology innovations for Ferrari, Shell V-Power Nitro+ fuels’ unique double action formulations are designed to actively clean your engine and protect vital engine parts to help deliver more power – throughout the life of your car. Shell premium fuels are available to customers in over 60 countries around the world.\u003C/p\u003E\n\u003Cp\u003E-End-\u003C/p\u003E\n\u003Cp\u003EFor more information and/or questions, please contact:\u003C/p\u003E\n\u003Cp\u003EDineo Pooe\u003C/p\u003E\n\u003Cp\u003EShell Media Relations\u003C/p\u003E\n\u003Cp\u003ETel. +27 (0) 83 629 0447\u003C/p\u003E\n\u003Cp\u003E\u003Ca href=\"mailto:Dineo.pooe@shell.com\" target=\"_self\"\u003E\u003Cstrong\u003EDineo.pooe@shell.com\u003C/strong\u003E\u003C/a\u003E\u003C/p\u003E\n"}}],"id":"/content/shell/countries/south-africa/en_za/media/2013-media-releases/shell-lego-ferrari-launch/jcr_content/root/main/section","model":{}},{"organism":"Container.Section","color":"brand2-subtle","children":[{"organism":"PromoCard","color":"brand1","colspan":4,"id":"/content/shell/countries/south-africa/en_za/media/2013-media-releases/shell-lego-ferrari-launch/jcr_content/root/main/section_1976040869/promo","model":{"title":"Contact South Africa media relations","text":"\u003Cp\u003EDetails for contacting the South Africa media relations team, including contact names and telephone numbers.\u003C/p\u003E\r\n","links":[{"value":"https://www.shell.co.za/media/contact-south-africa-media-relations.html"}],"image":{"src":"https://www.shell.co.za/media/2013-media-releases/shell-lego-ferrari-launch/_jcr_content/root/main/section_1976040869/promo.shellimg.jpeg/1698046879747/use-the-contact-form-to-talk-to-us.jpeg","alt":" Rear view of four business executives using computers in an office","width":1280,"height":720}}},{"organism":"PromoCard","color":"brand1","colspan":4,"id":"/content/shell/countries/south-africa/en_za/media/2013-media-releases/shell-lego-ferrari-launch/jcr_content/root/main/section_1976040869/promo_copy","model":{"title":"Image and video library","text":"\u003Cp\u003EView or download images from Flickr and watch videos on YouTube.\u003C/p\u003E\r\n\r\n\r\n","links":[{"value":"https://www.shell.com/"}],"image":{"src":"https://www.shell.co.za/media/2013-media-releases/shell-lego-ferrari-launch/_jcr_content/root/main/section_1976040869/promo_copy.shellimg.jpeg/1698047103078/shell-oil-plant-in-sea.jpeg","alt":"Image and video library","width":3940,"height":2216}}},{"organism":"PromoSimple.LinkList","color":"brand1","colspan":4,"id":"/content/shell/countries/south-africa/en_za/media/2013-media-releases/shell-lego-ferrari-launch/jcr_content/root/main/section_1976040869/link_list","model":{"links":[{"name":"2016 Media Releases","value":"https://www.shell.co.za/media/2016-media-releases.html"},{"name":"2015 Media Releases","value":"https://www.shell.co.za/media/2015-media-releases.html"},{"name":"2014 Media Releases","value":"https://www.shell.co.za/media/2014-media-releases.html"},{"name":"2013 Media Releases","value":"https://www.shell.co.za/media/2013-media-releases.html"},{"name":"2012 Media Releases","value":"https://www.shell.co.za/media/2012-media-releases.html"},{"name":"2011 Media Releases","value":"https://www.shell.co.za/media/2011-media-releases.html"}]}},{"organism":"Container.XF","id":"/content/shell/countries/south-africa/en_za/media/2013-media-releases/shell-lego-ferrari-launch/jcr_content/root/main/section_1976040869/experience_fragment_","model":{}}],"id":"/content/shell/countries/south-africa/en_za/media/2013-media-releases/shell-lego-ferrari-launch/jcr_content/root/main/section_1976040869","model":{"title":"More in Media"}}],"id":"/content/shell/countries/south-africa/en_za/media/2013-media-releases/shell-lego-ferrari-launch/jcr_content/root/main","model":{}},{"organism":"Container.Footer","children":[{"organism":"Breadcrumb.Large","model":{"links":[{"name":"Home","value":"https://www.shell.co.za/"},{"name":"Media","value":"https://www.shell.co.za/media.html"},{"name":"2013 Media Releases","value":"https://www.shell.co.za/media/2013-media-releases.html"},{"name":"Shell and the LEGO Group launch a new Ferrari collection","value":"https://www.shell.co.za/media/2013-media-releases/shell-lego-ferrari-launch.html"}]},"id":"/content/shell/countries/south-africa/en_za/media/2013-media-releases/shell-lego-ferrari-launch/jcr_content/root/footer/breadcrumb"},{"organism":"Container.Raw","ref":"https://www.shell.co.za/_jcr_content/root/footer/inherited.model.json","id":"/content/shell/countries/south-africa/en_za/media/2013-media-releases/shell-lego-ferrari-launch/jcr_content/root/footer/inherited","model":{}}],"id":"/content/shell/countries/south-africa/en_za/media/2013-media-releases/shell-lego-ferrari-launch/jcr_content/root/footer","model":{}}],"id":"/conf/shell/settings/wcm/templates/base/structure/jcr_content/root","model":{}}],"model":{"title":"Shell and the LEGO Group launch a new Ferrari collection","text":"Shell launches a new promotion in collaboration with Ferrari and the LEGO Group.","date":"2013-11-15T11:36:46Z","links":[{"name":"canonical","value":"https://www.shell.co.za/media/2013-media-releases/shell-lego-ferrari-launch.html"},{"name":"errorUrl","value":"https://www.shell.co.za/error.html"},{"name":"hierarchy","value":"en_za/media/2013-media-releases/shell-lego-ferrari-launch"},{"name":"homeTitle","value":"Shell South Africa"},{"name":"homeUrl","value":"https://www.shell.co.za/"},{"name":"locale","value":"en-ZA"},{"name":"title","value":"Shell and the LEGO Group launch a new Ferrari collection | Shell South Africa"},{"name":"textDirection","value":"ltr"},{"name":"template","value":"base"},{"name":"contentPath","value":"/content/shell/countries/south-africa/en_za/media/2013-media-releases/shell-lego-ferrari-launch"},{"name":"externalDisclaimerText","value":"Shell plc Legal Disclaimer\r\n\r\nYou are now leaving the Shell South Africa website.\r\n\r\nThe link you have selected will direct you to a website that is not controlled by Shell plc or any member of the Shell Group. Accordingly, neither Shell plc nor any member of the Shell Group endorses, adopts, certifies or otherwise validates the information and material contained on the linked website. This includes its sponsor and any policies, activities or services offered on the site, by any advertiser on the site or linked to the site.\r\n\r\nThank you for visiting the Shell South Africa website."},{"name":"themeMode"},{"name":"lastModified","value":"2023-10-24T11:24:51.679Z"},{"name":"themeName","value":"base"},{"name":"themePath","value":"/etc.clientlibs/amidala/clientlibs/theme-base"},{"name":"themeCss","value":"/etc.clientlibs/amidala/clientlibs/theme-base.ACSHASHb291465fc8d3c7bcefde74d34044b698.css"}]},"id":"/content/shell/countries/south-africa/en_za/media/2013-media-releases/shell-lego-ferrari-launch/jcr_content"}