This is as a result of Shell’s commitment to transform its business to reflect a retailer profile that represents South Africa’s demographics. Through this partnership, a programme which facilitates access for historically disadvantaged South Africans (HDSA) to own and operate Shell’s service stations, in a sustainable and successful manner will be implemented.

The event will be hosted at Shell’s brand new retail site in Cosmo City, Randburg, Gauteng. The Chairman of Shell South Africa, Bonang Mohale, joined by the Executive Vice President of Shell Global Retail, István Kapitány together with the NEF CEO, Ms Philisiwe Mthethwa will address the audience on the milestones and the way forward on transformation in the energy sector.

The review of the Liquid Fuels Charter (LFC) – a regulation that provides a framework for empowering historically disadvantaged South Africans in the petroleum industry, revealed that one of the major barriers of entry faced by HDSAs in operating and owning service stations, is lack of access to capital. HDSAs are challenged with sourcing capital to invest, even when they demonstrate the willingness and capacity to operate in the industry. In the spirit of addressing this challenge, Shell decided to sign a cooperation agreement with the NEF in order to provide funding to Black Retailers with a majority share of no less than 51%.

“Our aim is not to only appoint Black retailers, but to select high quality brand ambassadors who will receive the necessary training offered by qualified Shell Retail trainers, we want to ensure that we do not only comply to the rules and regulations governing the industry, but we also attain leadership status in the transformation area”, said Bonang Mohale.

Shell realises that in order to achieve a successful implementation of this empowerment programme, a dedicated transfer of skills and entrepreneurship support need to be provided to incoming retailers. Once the selection and training process is NEWS RELEASE complete, Shell will facilitate a retail site handover which involves essential mentoring and support in the initial phases of the business operation.

“We are delighted to partner with Shell in their journey to transforming the industry. We believe that this cooperation agreement will not only provide Shell with a platform to FastTrack the implementation of their retail transformation plan, but will support the long term vision of alleviating unemployment, poverty and inequality in line with the country’s strategy, mentioned Philisiwe Mthethwa.

Shell targets to have 40% Black African ownership of company-owned sites by 2017.


Media Relations Manager: Dineo Pooe, Shell +2783 629 0447

Retail Transformation Manager: Pertunia Sibanyoni, Shell +2782 804 3915

Deputy Marketing Manager: Emmanuel Mohlamme,NEF

Royal Dutch Shell plc

Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 90 countries and territories with businesses including oil and gas exploration and production; production and marketing of liquefied natural gas and gas to liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects. For further information, visit

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The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this press release “Shell”, “Shell group” and “Royal Dutch Shell” are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to subsidiaries in general or to those who work for them.

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All forward-looking statements contained in this press release are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional factors that may affect future results are contained in Royal Dutch Shell’s 20-F for the year ended December 31, 2009 (available at and ).

These factors also should be considered by the reader. Each forwardlooking statement speaks only as of the date of this press release, Neither Royal Dutch Shell nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this press release.

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We may have used certain terms in this press release that SEC's guidelines strictly prohibit us from including in filings with the SEC. U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website You can also obtain these forms from the SEC by calling 1-800-SEC-0330.

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