Shell BMW Competition 2019
We gave ten lucky customers a reason to smile during a pandemic that has been challenging for many of us. In partnership with BMW South Africa, we handed over ten BMWs to our lucky customers. This was part of our 2019 Shell BMW 10 in 10 competition which ran from the 7th of November 2019 to the 7th of January 2020.
This campaign has been in the market for five years, having started in the summer of 2015 where Shell gave away five BMWs in five weeks. Today the competition has become one of the largest retail competitions in South African market. This competition is a token of our appreciation to our customers who choose Shell to make their life’s journey better every day.
In July, the Shell Brand and Fuels team travelled to different regions within the country to deliver the vehicles to our special customers. Our strategic partner BMW was gracious enough to host us in their dealership, social distancing was observed, and the use of masks and hand sanitiser was in place to ensure that everyone remains safe.
‘’This has been a life changing moment for me. I’ve been entering competitions for a few years now. When I received a call from Domnick and Thandi calling from Ukhozi FM, I was lost for words and couldn’t really believe it’’ says Latasha Chetty our customer from Durban.
Latasha says being one of the winners of Shell BMW 10 in 10 has been an amazing experience, from the day of announcement, the follow up calls and the emails she received to assist her to claim her prize.
“I decided to give it a go even though I was a little sceptical- it seemed too good to be true. Once again, a big thank you to the Shell team for changing my life. I choose Shell every day of my life!” she enthuses.
Domnick Nkhatu the Fuels, Brand and Forecourt Lead at Shell South Africa said, “we find so much joy in knowing that we’ve been able to make a difference in our customers’ lives, especially in these challenging times.” At Shell we understand that it’s about the difference we can make to a journey. It’s not just where you go but it’s how you go that matters…Go well!
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