Shell V-Power 95

Title: Shell V-Power Track Master

Duration: 0:30 seconds

Description: 

We see visual of Formula 1 race track and Vettel walking on race track, wearing branded Scuderia cap, Golf shirt and sneakers towards a Ferrari 458 road car.

Voice over talks about the benefits of Shell V-Power fuel and promotes is not only good for the engine of the car but will also enhance the performance hence formula one drivers trust it.

The first 10 seconds (0-10) of the TVC goes into the detail of Formula one and Vettel thinking what it takes to be a Formula 1 champion.

The second 10 seconds (10-20) of the TVC is where Shell states how they believe that what you put into your car matters. Shell’s partnership with Scuderia is mentioned in the development of Shell V-Power.

The last 10 seconds (20-30) of the TVC summarises how that travelling with Shell V-Power is the best thing that you can do for yourself and the performance of your car.

Shell V-Power Transcript

[Background music plays]

The sound of Shell pneumonic music plays in the background is energetic, light and builds excitement.

[Text displays]

Shell V-Power logo

The fuel with the best track record

Go Well

Shell Pecten

[Title]

Voice Over

“You see a Formula One champion.

We see decades of hardwork, focus and dedication.

At Shell, we believe that what you put in matters.

That’s why we worked with Scuderia Ferrari to develop Shell V-Power.

Wherever you go, Go with the fuel with the best track record.”

{Visual transition/change, e.g. Split screen, video footage, etc.}

The visuals transitions from the TVC are of the Formula one champion, Vettel walks on the race track, Vettel’s helmet in Ferrari F1 race car driving round the track, Ferrari F1 race car drives past the empty spectator stands, the pit crew in the pits, Shell V-Power fuel pump opens and fills up F1 racecar, Vettel then walks toward his Ferrari 458 and climbs into car, we then see rearview of the Ferrari 458 on open road indicating to the right to turn into Shell Filling station. Television commercial second last frame ends off with Shell V-Power logo appearing on screen and text beneath Shell V-Power logo, reads The Fuel with the best track record. Final frame ends off with Shell Pecten, Go Well payoffline and Sound of Shell.