For more than 100 years, Shell has been harnessing science, engineering and technology to pioneer the world’s most innovative fuels. For nearly half a century, BMW M has been building world-class cars by merging engineering with cutting edge technologies.

Today, this shared passion has brought these two great brands together in a unique relationship - one that is constantly striving to bring you the best automotive and fuel technologies. Owning a vehicle is more than getting from Point A to Point B, it’s an experience.

It’s a truth felt in the hearts of BMW M owners around the world who know vehicles. As a company with a history of building the world’s most innovative cars, it’s no wonder BMW M now recommends our most innovative fuel - Shell V-Power. It’s a unique relationship built on a shared passion for performance.