Entrepreneurs operating within the Small to Medium Enterprise (SME) sector of the South African economy are vital to the future development of the country. It is said that this sector of the economy, is essential to providing job opportunities and helping to reduce unemployment in the country.

shell liveWire

Supporting Youth Enterprises Within Our Communities

The Shell LiveWIRE Enterprise Development programme aims to develop youth entrepreneurs within our communities and value chain and position them to access markets. Since 1982, Shell has through its Shell’s LiveWIRE Enterprise Development programme been supporting young people to start and develop their businesses by offering training, mentorship and business incubation. We also partner with the University of Johannesburg (UJ) to enhance our enterprise development training.

PBM group

Training Gives Entrepreneurs The Business Edge

Shell, in conjunction with the University of Johannesburg UJ, provides training in vital business skills for entrepreneurs. The course is designed to heighten delegates’ understanding of day-to-day business operations and management requirements, which they can apply in their businesses. Since 2015, the programme has assisted entrepreneurs who needed to enhance their business skills in order to improve and accelerate their business performance.

The PBM Group:

A Shell success story. PBM, a supplier of personal protective equipment (PPE), is a graduate of the University of Johannesburg’s (UJ) Small Business Entrepreneur Development Programme sponsored by Shell South Africa, was awarded a three-year supply contract. Since inception, the company has expanded rapidly and is now eyeing more local and regional opportunities.

Creating Markets For Entrepreneurs

Preferential procurement and enterprise supplier development are cornerstones of Shell’s efforts to promote black business and encourage entrepreneurs to become part of Shell’s extensive value chain.

Working towards having the supply chain mirror the socio-economic composition of the country is a thorough, considered process which goes beyond just registering black businesses as suppliers; there is a programme designed to help develop ‘up and coming’ companies so that they can meet the Shell criteria to be participants in business partnering.

ESD Annax


keeping the wheels turning. When Anax Logistics first started back in 2007, the BBBEE Level 1 black-owned company, had a staff of just five. Today it has grown its service offering to range from pallet management to the transport of fuel products for several companies, and employs a total of 280 people.

“Shell first became involved with Anax Logistics in 2017, when the company was awarded a tender to transport fuel”, says Managing Director of Anax Logistics, Eric Mgqibelo. There were several obstacles which the then small company had to overcome after being awarded the tender, but Shell offered its full support throughout the process.

“That to me is the big story. I’ve never come across a company that has been prepared to walk the talk like Shell. Shell deployed some of its key resources to our offices and those people came in rolled up their sleeves and worked flat out for two full months to prepare us,” he says.

“We’re so grateful for the time Shell has spent focusing on our drivers, and for the different training modules they have introduced to empower our people,” says Mgqibelo.

Read more about Anchoring Small and Medium Enterprises