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Shell campaign image illustrating educational and professional achievement. The left side shows a graduate in academic regalia standing in a university-style interior with a wall displaying “Class of 1983.” The right side shows a professional standing in a modern corporate office lobby. The visual represents the journey from education to career success across generations. Campaign text reads: “Over 120 years & we are still here for Mzansi graduates. You can ALWAYS COUNT on us.” Shell branding appears in the bottom left corner.

120 Years & Going – Celebrating Over a Century of fueling Progress

In 1902, Shell opened its doors in South Africa. Back then, oil had a simple task yet significant function of bringing light and heat to the homes in Mzansi.

You can Always count on us.

For over 120 years, we have been woven into the vibrant fabric of Mzansi. We don’t just fuel engines; we fuel your dreams. Our presence in South Africa has been more than just energy. You can always count on Shell.

Shell campaign image set at a service station during golden-hour light. The left side shows a person standing beside a vintage car at a Shell fuel pump, representing an earlier generation. The right side shows a person refuelling a modern vehicle while accompanied by two dogs, representing a later generation. The image highlights continuity across generations and includes the text: “Over 120 years & we are still here for every Mzansi generation. You can ALWAYS COUNT on us.” Shell branding appears in the bottom left
Shell campaign image depicting business growth and entrepreneurship. The left side shows a warehouse worker using a clipboard in a storage facility with shelves stocked with products. The right side shows a business professional walking through a modern warehouse with industrial storage racks and inventory drums. The image represents the progression and support of businesses over time. Campaign text reads: “Over 120 years & we are still here for Mzansi entrepreneurs. You can ALWAYS COUNT on us.” Shell branding appears in the bottom left corner.
Shell campaign image comparing transportation across time. The left side features a classic vehicle parked at a Shell forecourt with a Shell attendant nearby, while the right side shows a modern vehicle being refuelled at a contemporary Shell station. The visual illustrates the evolution of mobility and travel over generations. Campaign text reads: “Over 120 years & we are still here for every Mzansi journey. You can ALWAYS COUNT on us.” Shell branding is displayed in the bottom left corner.
Image shows how the Shell emblems has changed from 1900 to current emblem
The Shell emblem from 1900 to the present

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